music video

This is the complete version of our music video.

Evaluation

http://prezi.com/nmc5rrfrnreo/a2-advanced-media-evaluation/

Theorists

Camerawork

The overall camerawork of the entire music video is extremely important to the video because this can create the necessary mood needed in order to create emotion within the audience. The way in which we have used the camerawork was by using a blend of close-ups in order to create a sense of intimacy for the viewer that gives the overall impression that the performer to communicating directly to the audience. Another aspect of using close-ups that we took into consideration and used was to emphasise our performer as the product we are selling. We also used camera movement in order to introduce the key segment of our video (Wonderland gates)

Editing

The type of editing that we used fast cut which was mostly evident during the sections of the video in the tempo was faster and this was accompanied by slower editing and slowing down the speed of specific shots when the tempo was much slower which is mostly evident during the beginning and the end of the video and is also demonstrated in a small section at the middle of the video. The slow motion and cutting was also used to create a disjointed mood in order to fit in with the unnatural feeling of video. Slow editing is particularly apparent for the work of many female solo artists with a broad audience appeal, such as Dido.

Star Image

Richard Dyer stated about Star Images “A star is an image constructed from a range of materials” 1979.

We used elements of this such as the song itself and the lyrics used in the song to create our idea of how we wanted the video to feel and look. We used elements of the lyrics to find specific ideas such as location, costume for the video to make it as authentic as possible. When we were creating the album cover we used elements of our artists (Avril Lavigne’s) past albums to help use choose images that directly relate to the originality of the novels and stick to the stereotypes and peoples expectancies of the novel. Our artists star image is very unique which we thought we could integrate within our album cover by blending images and effects to make a unique appearance.

Voyeurism

Voyeurism is the idea of looking in order to gain sexual pleasure. It is often used in female solo artists music videos as a way of capturing a male orientated audience. (It has been perceived that the male viewer’s gaze at the screen is geared to notions of voyeurism in that it is a powerful controlling gaze at the objectified female on display. Although this is the norm in most female solo artists music videos we have chosen to not make our performer an objectified image and rather a story be told without the idea of voyeurism; although this could be seen as you could say our performers costume was revealing.

Intertextuality

Intertextuality is when one form of media references another. This can be a music video referencing a film, a film referencing a video game etc. Examples of this are Madonna’s video for Material Girl in which she references the film Diamonds are a Girl’s Best Friend by referencing a scene in which Marilyn Monroe sings Diamond’s are a Girl’s Best Friend. Again this can be seen in Dr Dre’s California Love in which he references the Mel Gibson film Mad Max. We used intertextuality in our video by frequently referencing Alice’s Adventures in Wonderland and Through the Looking Glass novel.

Narrative and Performance

A majority of videos will often switch between narrative and performance; however or our video we decided t focus mainly on narrative in order to make sure that the video is telling an entire narrative. The main reason why we didn’t decide to use performance is because none of the members of our group has access to any of the necessary instruments required in order to create a performance section to the video.

storybored 11-16

Storyboared 6-10

story boared 1-5

Print Products

Here are the print products to our music video and they include Front, Back and inner covers and the advertisement

Props

Here are the props in which we used for our music video and they include, a couple of tea cups, a pocket watch locket, a white rabbit and the book of 'Alice's adventure's in wonderland.' all of these are to create an image of Alice in a 'dream' after reading the book.

location report

For our music video we decided to film up in one of the forests in between Telford Town Park and Malinslee. The reason we decided to film there is because the scenery was quite beautiful and it looked very mythical so we'd thought it be perfect for filming 'Wonderland.' Even though some parts of our chosen location were quite dangerous and caused quite a few falls and the noises of passing traffic from the road below the forest we managed to film our music video without any major problems.

My Magazine Cover

This is the magazine cover that I created to promote the music video. it includes featured Artists and what the magazine includes for example posters, pictures, Free CD, Tour Dates, Behind the scene images and interviews.

Print Products-Magazine Covers

This is a picture of Kerrang Magazine, mainly featuring Symphonic Metal Band 'Lacuna Coil's' Lead singer, Cristina Scabbia. This magazine includes information on other bands, posters, tour dates and artist album realeases.

Above is a magazine cover for the heavy metal artist 'Rob Zombie'. The Magazine is called 'Metalhammer' and it contains posters and information mainly about the artist on the front cover and contains some posters and infromation about other artists. These include the artists' new realeases and tour information.

Cast List

Cast List

Mad Hatter-Alexander Edwards
Alice- Liz Hart

Camera-Tom Roberery

Director-Alexander Edwards

Screen shots of our Music Video

These are some of the screenshots that show what our music video looks like.
The First Screenshot shows Alex as the mad Hatter. To create this look we used a mad hatter wig, a normal button up shirt, black trousers and black shoes we also used a bit of touch up make up to create the 'Pale look for the mad hatter'.

The second shot is of Alex 'The madhatter.' following Alice. We wanted to try and make the video to look as much like a "Fantasy" type of music video as possible so we found a tree which looked similar to some of the trees used in fantasy films.

The third shot we wanted to get the audience to realise Alice going to wonderland is just a dream and that she's fallen into the story. So Alex provided us with the book of 'Alice's Adventures in Wonderland.' which shows me 'Alice' looking down at the book in confusion as Alice does not know where she is.

The forth shot is of me lip syncing. This part is when Alice has spotted the mad hatter and doesn't know what is going on.

Other Artists DigiPacks-Nightwish

DVD: 'Nightwish - End of an Era.'
Tracklist:

1. Dark Chest of Wonders
2. Planet Hell
3. Ever Dream
4. The Kinslayer
5. The Phantom of the Opera
6. The Siren
7. Sleeping Sun
8. High Hopes
9. Bless The Child
10. Wishmaster
11. Slaying the Dreamer
12. Kuolema teeke taiteilijan
13. Nemo
14. Ghost Love Score
15. Creek Mary's Blood
16. Over the hills and far away
17. Wish I Had An Angel

Album: Nightwish 'Once'
Tracklist:

1. Dark Chest Of Wonders
2. Wish I had an Angel
3. Nemo
4. Planet Hell
5. Creek Mary's Blood
6. The Siren
7. Dead Gardens
8. Romanticide
9. Ghost Love Score
10. Kuolema teeke taiteilijan
11. Higher Than Hope
    

Other Artists DigiPacks - Evanescence

Evanescence:
Album: Fallen
Song List:-

1. Going under
2. Bring Me To Life
3. Everybody's Fool
4. My Immortal
5. Haunted
6. Tourniquet
7. My imaginary
8. Taking over Me
9. Hello
10. My last Breath
11. Whisper

DVD: 'Evanescence Live in Santiago, Chile, 12.04.2007'
Song list:

1. Sweet Sacrifice
2. Weight of the World
3. Going Under
4. The Only One
   
5. Cloud Nine
6. Lithium
7. Good Enough (Piano Solo)
8. Haunted
9. Tourniquet
10. Call me when your sober
11. Imaginary
12. Bring me to life
13. Whisper
14. Lacrimosa
15. My Immortal
16. Your Star

About The Artsist

Avril Lavine

Avril Lavigne is a 'Punk Rock' Artist and is best known for her songs "Complicated" and "Sk8er Boi" released between 2002-2003. She also appeared in T.V Shows as herself and her music has been used for movies such as "Bruce Almighty", "American Pie, the wedding" and "Alice in Wonderland." Labels she works for include RCA and Arista

Albums:

• When your Gone
• Released : 3rd July 2007
  
• Girlfriend
• Released: April 5th 2007
  
• The Best Damn Thing
• Released: April 15th 2007
• Under My Skin
• Released: Febuary 8th 2005
  
• Complicated
• Released: 2002

- This is the DVD cover of the perliminary task we did last year. We made a short video of Kings of Leon's "Use Somebody" which was made on photoshop.

Feedback of our music video

We had people look at our music video and then give feedback. overall I feel that we did very well even though the lip sync was a bit out of time in which people did notice. The people who watched our video gave very positive feedbacks and liked the creativity that was put into it.

At the moment the lip sync is trying to be tidied up a bit and some shots may need to be put back in.

overall i am very proud of the video.

Alice (underground) lyrics

Trippin out
Spinning around
I'm underground
I fell down
Yeah I fell down

I'm freaking out, where am I now?
Upside down and I can't stop it now
Can't stop me now, oh oh

I, I'll get by
I, I'll survive
When the world's crashing down
When I fall and hit the ground
I will turn myself around
Don't you try to stop me
I, I won't cry

I found myself in Wonderland
Get back on my feet, on the ground
Is this real?
Is this pretend?
I'll take a stand until the end

I, I'll get by
I, I'll survive
When the world's crashing down
When I fall and hit the ground
I will turn myself around
Don't you try to stop me
I, I won't cry

I, I'll get by
I, I'll survive
When the world's crashing down
When I fall and hit the ground
I will turn myself around
Don't you try to stop me
I, and I won't cry

Mad Hatter costume

Green velvet top hat, customised with a yellow belt and playing card.




Grey/Black/Brown trousers




Bow Tie



Black mens shoes

Black Gloves